As a classically trained graphic designer, consistency is my defining attribute. Corporate identity, brand science and visual communication must be crafted from a holistic perspective that incorporates the specific need, the client, the audience and the craft of visual balance, human factors and aesthetics. Powerful visual designs should transcend all media boundaries and be expandable as notions. My ideation process involves (generally speaking) starting with a basic single notion and allowing that notion to grow and branch, until my idea eventually and inevitably becomes contrived, at which time I work back to a balanced, executable solution that fulfills the specific need.